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Sunday, November 29, 2020

Barely any effort to fill UMBC’s walls

Baltimore businesses are missing a big opportunity by ignoring UMBC

Concerts, art shows, movie screenings and restaurant openings are a few of the many events that occur on a weekly basis inside the culture-rich city of Baltimore. But without proper advertising, how does one find out about these events?

UMBC students have an especially hard time staying aware of what’s going on in Baltimore. When one walks through campus, sure, there are posters everywhere, but they all seem to highlight events occurring within campus limits.

Considering this, it’s a bit baffling to think of all the things you could be missing out on. Your favorite band could be playing at the Ottobar. An amazing restaurant specializing in your favorite type of food could have just opened on the Inner Harbor. Your favorite director could have just released a movie that happens to only be playing in Baltimore.

Whatever the scenario may be, Baltimore City events are not adequately represented on UMBC’s campus. The advertising opportunity for these events would be ideal on any college campus. Doubly so when the campus in question is literally minutes away from the epicenter of where all of these events are taking place.

UMBC students seem to share similar sentiments. “I’d love to hear about more arts-related events, like authors coming to bookstores, concerts, etc,” said Reshma Crawford, a senior majoring in visual arts. She also suggested using the myUMBC website as an advertising platform for these events.

Another way to advertise would be to hang posters on the numerous boards down Academic Row, in The Commons, the RAC, or the other places on campus where poster boards are regularly tacked up. It would take all of 10 minutes for a person to walk around campus and hang ads.

One would think that businesses in Baltimore would realize the potential of advertising to literally tens of  thousands of college students, who are more than likely looking for things to do in their spare time and on weekends. It seems like a win-win scenario for both parties. Students would be able to make plans and gain knowledge about things to do in the city, and companies and organizations would have new clientele.

Another promising of advertising would be ads sent via email. Some students express a preference for emails over social media.

These organizations could send a campus-wide email advertising events, instantly reaching the tens of thousands of people who make up the UMBC student body. Depending on the business in question, they could offer some sort of special that one would get if they presented the email at the door. This within itself would likely increase the chance of positive results in regard to getting people to show up.

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